Programs, campaigns, and events on a timeline that map to strategy. The high-level marketing efforts or themes of work that are required to achieve the goals. Marketing goals show the strategic importance of what the team is working on. Time can be shown in weeks, months, and quarters. The following components are commonly included in marketing roadmaps: Determining what you want to communicate with your roadmap will help you decide the right template to use. Or you might want to create a detailed roadmap that shows the timeline for delivering programs and campaigns to sales and customer support teams. For example, you might want to create a high-level roadmap that communicates your strategic marketing goals and initiatives to executive leaders. It is important to think about your audience and the information you want to share. Marketing roadmaps can be used for a wide range of purposes.
